Domino's
BOX O'LANTERNS
BOX O'LANTERNS
Creativity Pick of the Day
Domino’s wanted to create something special for Halloween for their 8 million+ social fans. Unfortunately, there wasn’t much money left in the budget. So we used the one resource Domino’s always has – pizza boxes. The result was a campaign designed and produced entirely inside the agency for a total cost of $35 (most of which we spent on dry ice).
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/23659070-0992-42b5-8b80-270ea690f5c1_rw_1920.jpg?h=be15d650edc9189fdfa04491a878a99d)
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/f3b72bfa-8e3f-4ed8-b4c3-1d5b6064b472_rw_1920.jpg?h=3f23af0c49d367c4a1d85d563c046679)
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/aaf97ecc-3dcd-4ea8-a0a7-5efdae86e831_rw_1920.jpg?h=5fdbb0c962b2f91411217f3099883332)
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/80cc96bf-e0b5-48a3-935e-ac98cf22106f_rw_1920.jpg?h=74c01a1ce15dd261898d356ef0b9c349)
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/61036921-1953-4dec-8fbd-4e96b319bd6a_rw_1920.jpg?h=ad907b0f0971d6c7b23615ecebe60c76)
To help fans get in on the fun, we also shared Box O’Lantern DIY stencils Pinterest.
![](https://cdn.myportfolio.com/680d9a2144acffa929ddf8f8eb73559f/8724bd87-2a13-443d-893e-27bf16235d54_rw_1920.jpg?h=04a039e17a9515a3bfa53539f7e8a7e1)
PRESS