Creativity Pick of the Day
Domino’s wanted to create something special for Halloween for their 8 million+ social fans. Unfortunately, there wasn’t much money left in the budget. So we used the one resource Domino’s always has – pizza boxes. The result was a campaign designed and produced entirely in-house for a total cost of $35 (most of which we spent on dry ice).
To help fans get in on the fun, we also shared Box O’Lantern DIY stencils Pinterest.
Featured on Creativity, Ad Age, and The Denver Egotist.