Domino's
BOX O'LANTERNS
BOX O'LANTERNS
Creativity Pick of the Day
Domino’s wanted to create something special for Halloween for their 8 million+ social fans. Unfortunately, there wasn’t much money left in the budget. So we used the one resource Domino’s always has – pizza boxes. The result was a campaign designed and produced entirely inside the agency for a total cost of $35 (most of which we spent on dry ice).
To help fans get in on the fun, we also shared Box O’Lantern DIY stencils Pinterest.
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