CRUNCH
THE RAINBOW
THE RAINBOW
Change is hard. Especially when it’s something you love. When Skittles Pop’d changed Skittles from crunchy to chewy, we knew people were going to have mixed feelings. So instead of trying to tell consumers that change is good, we created spots that gave them permission to feel those feelings. We then followed that up with 35,156 unique websites to help them work through every possible combination of emotions to finally reach crunch acceptance.
THE SPOTS
THE WEBSITES
The spots drove viewers to HelpTheresCrunchInMySkittles.com, where they could enter their emotions and be taken to one of 35,156 unique microsites designed for exactly how they feel. Each site contained one of our cutting-edge interactive acceptance exercises, such as Two Minutes of Aggressively Supportive Eye Contact, Manifestation Chalkboard, and the Emotional Support Ear.
You could even download acceptance directly to you hard-drive.
PRESS