These days, agencies have all sorts of best practices for dealing with the lack of sound for autoplay social videos. But when in-feed video ads were first introduced, no one was quite sure how to handle it. That changed after these ads. The campaign was so successful, Facebook itself used it as a tool to teach marketers and agencies how to make the most of the site's video platform.
Remember to watch the first time with your sound off.
The interpreter in this spot would totally be overkill if she were actually translating the Captain’s words. Instead, she's instructing anyone who understands American Sign Language to write “gift me” in the comments for a chance to win a gift card.
One Show - Bronze
Webby Awards - Winner x2
Facebook Awards - Gold
Shorty Awards - Winner

Mashie Awards - Winner
Cannes - Shortlist
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