LAW
The Rainbow
If replacing Lime with Green Apple taught us anything, it’s that Skittles fans hate change. When the time came to launch crunchy not chewy Skittles Pop’d, we knew we had to protect ourselves…legally. So we partnered with Docusign and required consumers to sign a real, binding contract acknowledging that Skittles are now crunchy. Oh, and they had to sign with their tongue.
THE CONTRACT
Our army of ivy league-adjacent attorneys spent countless hours closing every conceivable loophole. Check out the full contract and bask in the amoral beauty of their legal gymnastics.
Click to enlarge
PRESS
Featured in AdAge, Little Black Book, Design Rush, Trend Hunter, Snack Food and Wholesale Bakery, and the illustrious Chain Drug Review.
CCO: Colin Selikow
GCD: Katie Bero / Brian Culp
CD: Rosswell Saunders / Eli Ferrer / Jeff Hodgson
Lawyer/CW: Sandra Leib
GCD: Katie Bero / Brian Culp
CD: Rosswell Saunders / Eli Ferrer / Jeff Hodgson
Lawyer/CW: Sandra Leib