WRITER | CREATIVE DIRECTOR
DELIVER
THE RAINBOW
Food delivery has never been more popular. But despite living in a time when you can have almost anything brought directly to your doorstep, most people still aren't ordering candy. So to get Skittles-lovers thinking about delivery, we partnered with Gopuff to make a delivery they'd never forget...
By delivering our Super Bowl commercial to their house.
CASE STUDY

You like results? Yeah, you do. You like 'em real good.
CALL FOR ENTRIES

You can't deliver a commercial if no one orders one. So we put out the call.
THE DELIVERY

Here's the full Delivery spot, which livestreamed during the second quarter of the game.
ITEM REPLACEMENT VIDEOS

Well that was fun. For that family. And their neighbors. But what about the thousands of other people who entered? Did they just get nothing? Of course not. They definitely got something. And that something was one of 14 different Item Replacement messages and a free pack of Skittles touched by Elijah Wood.
Here are some of my favorites.
PRESS

Despite not having an actual ad in the game, we still made every single Super Bowl LX round-up list on the internet.
Coverage included USA Today, The New York Times, Fast Company, People, CBS Sports, E!, GQ, Vogue and Teen Vogue, The Hollywood Reporter, Parade, Inc., Deadline, Sporting News, New York Post, and Buzzfeed Business.
[inhales deeply]
The campaign was also featured in industry press including AdAge, Adweek, Muse by Clio, Campaign, Little Black Book, Breaking and Entering, Marketing Brew, Shots, and (I never thought this day would come) Candy and Snack Today!

Plus segments on over 290 local news affiliates.
CD: Rosswell Saunders / Jeff Hodgson / Eli Ferrer
CCO: Colin Selikow
GCD: Katie Bero / Brian Culp 

Directed by Jim Hosking
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