GHOST
ROOMMATE
ROOMMATE
Skittles wanted to do something different for Halloween. So we took something old, a 90s sitcom, and remade it for a modern platform, TikTok. We made it 6 seconds. But with an airtime. We designed it for a vertical world. But with credits at the end. And we made it about living. With the dead.
Concept courtesy of Mitch Hanson and Harrison Keeler. Creative Direction and cheesy lyrics by me.
THE SHOW
Below find the complete first season of Ghost Roommate. All 54 seconds of it.
THE STREAMING GUIDE
We also made a direct mail piece in the style of a 90s-era TV Guide
and sent it to our biggest fans (along with some free Skittles).
and sent it to our biggest fans (along with some free Skittles).
PRESS
Awarded Most Unique Halloween Campaign of 2025 by AdAge.
Creatives: Mitch Hanson / Harrison Keeler
CD: Rosswell Saunders
GCD: Katie Bero / Brian Culp
CCO: Colin Selikow
Directed by Carl Sundemo
CD: Rosswell Saunders
GCD: Katie Bero / Brian Culp
CCO: Colin Selikow
Directed by Carl Sundemo