SNICKERS BAD ADVICE
Becoming an official sponsor of the NFL isn’t cheap. Which is why Snickers asked us to create an online campaign to make sure fantasy football fans everywhere knew they were sponsoring the 2016 season.
As an easter egg, we created microsites for each of the services shown in the spots. The sites featured additional content and pushed visitors to Mars’ e-commerce portal.
For the New Age Predictions spot, our psychic needed some tarot cards. But we didn't want to give her just any old deck, so we made our own. Here are some of my favorites.